October 3, 2023



Online Tutoring Market – 44% of Growth to Originate from APAC | STEM Courses Segment to be Significant for Revenue Generation |17000+ Technavio Reports |

Online Tutoring Market – 44% of Growth to Originate from APAC | STEM Courses Segment to be Significant for Revenue Generation |17000+ Technavio Reports |

NEW YORK, Feb. 25, 2022 /PRNewswire/ — The online tutoring market is fragmented and the vendors are deploying growth strategies such as product innovation to compete in the market.  The report offers information on several market vendors, including Ambow Education Holding Ltd., China Distance Education Holdings Ltd., D2L Corp., iTutorGroup, K12 Inc., Pearson Plc, TAL Education Group, Think & Learn Pvt. Ltd., Varsity Tutors LLC, and Vedantu Innovations Pvt. Ltd. among others. The online tutoring market is expected to grow by USD 153.07 billion from 2020 to 2025, progressing at a CAGR of 16% according to the latest market research report by Technavio. 

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Online Tutoring Market: the growing importance of STEM education to drive growth

The growing importance of STEM education among students, parents, and various educational stakeholders globally is a major factor driving the growth of the global online tutoring market. STEM integrates these subjects into a unified learning model based on real-world applications. It trains students to be skilled in job opportunities in the STEM field. Increasing job opportunities in the STEM field is one of the major reasons for the rising popularity of STEM courses among students globally. STEM job opportunities are expected to outpace the growth of non-STEM job opportunities during the forecast period. 

Online Tutoring Market: Advanced technologies to be a major trend

Advanced technologies such as mobile apps and wearables are the recent trends in the global online tutoring market. The use of virtual reality (VR) in tutoring is creating a unique environment for studying. Along with the use of VR in online lessons, tutors are enhancing their sessions with various mobile apps. The proliferation of smartphones, coupled with the increasing penetration of the Internet, is fueling the demand for mobile learning apps. Furthermore, VR and smartwatches are expected to be the most popular technologies in virtual classrooms. The main benefit of these types of technologies is the ability to share content easily. 

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Online Tutoring Market: Segmentation Analysis

This market research report segments the online tutoring market by Courses(STEM, Language courses, and Other courses) and Geography (APAC, Europe, North America, South America, and MEA).

Revenue Generating Segment -. Online tutors such as Ambow Education, Club Z! Inc, and TAL Education Group offer various online STEM tutoring programs to help students excel in school academics and the standardized college entrance exams. The strong focus on the standardization of tests will further increase the competition among students, which will encourage them to join specialized STEM courses/test preparation online tutoring programs during the forecast period. Hence, the stem courses segment will be significant for revenue generation.

 Regional Analysis – 44% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for online tutoring in APAC. Market growth in this region will be faster than the growth of the market in other regions. The availability of apps and wearables for online tutoring, the growing popularity of online microlearning, and the standardization of tests will facilitate the online tutoring market growth in APAC over the forecast period.

To gain further insights on the market contribution of all regions & courses segments – Request a free sample report

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Online Tutoring Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 16%

Market growth 2021-2025

USD 153.07 billion

Market structure


YoY growth (%)


Performing market contribution

APAC at 44%

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Ambow Education Holding Ltd., D2L Corp., iTutorGroup, K12 Inc., Pearson Plc, TAL Education Group, Think & Learn Pvt. Ltd., Varsity Tutors LLC, Vedantu Innovations Pvt. Ltd., China Distance Education Holdings Ltd., and

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Content

1. Executive Summary 

2. Market Landscape  

2.1 Market ecosystem 

Exhibit 01:  Parent market

  Exhibit 02:  Market Characteristics

  2.2 Value chain analysis 

Exhibit 03:  Value Chain Analysis for educational services

  2.2.1 Inputs 

  2.2.2 Operations Pitching and profiling Resourcing and communicating Delivery and support Connecting and innovating Marketing and sales Support activities

  2.3.3 Innovations

3. Market Sizing 

3.1 Market definition

  Exhibit 04: Offerings of vendors included in the market definition

  3.2 Market segment analysis 

  Exhibit 05:  Market segments

  3.3 Market size 2020 

  3.4 Market outlook: Forecast for 2020 – 2025 

Exhibit 06:  Global – Market size and forecast 2020 – 2025 ($ million)

  Exhibit 07:  Global market – Year-over-year growth 2020 – 2025 (%)

4. Five Forces Analysis 

4.1 Five Forces Summary 

  Exhibit 08: Five forces analysis 2020 & 2025

  4.2 Bargaining power of buyers 

  Exhibit 09:  Bargaining power of buyers

  4.3 Bargaining power of suppliers 

  Exhibit 10:  Bargaining power of suppliers

  4.4 Threat of new entrants 

  Exhibit 11:  Threat of new entrants

  4.5 Threat of substitutes 

  Exhibit 12:  Threat of substitutes

  4.6 Threat of rivalry 

  Exhibit 13:  Threat of rivalry

  4.7 Market condition

  Exhibit 14: Market condition – Five forces 2020

5. Market Segmentation by Courses 

5.1 Market segments

  The segments covered in this chapter are:

  • STEM
  • Language courses
  • Other courses

The two segments have been ranked based on their market share in 2020. The STEM courses constituted the largest segment in 2020, while the smallest segment was Other Courses.

  Exhibit 15: STEM – Market share 2020-2025 (%)

5.2 Comparison by  Courses 

  Exhibit 16: Comparison by  Courses

  5.3 STEM- Market size and forecast 2020-2025  

  Exhibit 17:  STEM – Market size and forecast 2020-2025 ($ million)

  Exhibit 18:  STEM – Year-over-year growth 2020-2025 (%)

  5.4 Language Courses – Market size and forecast 2020-2025 

  Exhibit 19: Language Courses  – Market size and forecast 2020-2025 ($ million)

  Exhibit 20: Language Courses  – Year-over-year growth 2020-2025 (%)

  5.4 Other Courses – Market size and forecast 2020-2025 

  Exhibit 21: Other Courses  – Market size and forecast 2020-2025 ($ million)

  Exhibit 22: Other Courses  – Year-over-year growth 2020-2025 (%)

  5.5 Market opportunity by Courses 

  Exhibit 23: Market opportunity by Courses

6. Customer landscape 

  Exhibit 24: Customer landscape

7. Geographic Landscape 

7.1 Geographic segmentation

  The regions covered in the report are: 

  • APAC
  • Europe
  • North America 
  • South America 
  • MEA

North America ranked first as the largest market globally, while MEA accounted for the smallest market share in 2020

  Exhibit 25: Market share by geography 2020-2025 (%)

7.2 Geographic comparison 

  Exhibit 26: Geographic comparison

  7.3 APAC – Market size and forecast 2020-2025  

  Exhibit 27: APAC- Market size and forecast 2020-2025 ($ million)

  Exhibit 28:  APAC – Year-over-year growth 2020-2025 (%)

  7.4 Europe – Market size and forecast 2020-2025 

  Exhibit 29: Europe – Market size and forecast 2020-2025 ($ million)

  Exhibit 30: Europe – Year-over-year growth 2020-2025 (%)

  7.5 North America– Market size and forecast 2020-2025  

  Exhibit 31: North America – Market size and forecast 2020-2025 ($ million)

  Exhibit 32:North America- Year-over-year growth 2020-2025 (%)

  7.6 South America – Market size and forecast 2020-2025 

  Exhibit 33: South America – Market size and forecast 2020-2025 ($ million)

  Exhibit 34: South America – Year-over-year growth 2020-2025 (%)

  7.7 MEA – Market size and forecast 2020-2025  

  Exhibit 35: MEA – Market size and forecast 2020-2025 ($ million)

  Exhibit 36: MEA – Year-over-year growth 2020-2025 (%)

  7.8 Key leading countries 

  Exhibit 37: Key leading countries

  7.9 Market opportunity by geography

  Exhibit 38: Market opportunity by geography ($ million)

8. Drivers, Challenges, and Trends 

8.1 Market drivers 

8.1.1  Growing importance of STEM education

  8.1.2 Strong global demand for test preparation

  8.1.3  Increasing focus on language learning

  8.2 Market challenges 

8.2.1  Threat from open-source and private tutoring

  8.2.2  Difficulties in developing and distributing digital content

  8.2.3  Data security and privacy issues in online tutoring industry

  Exhibit 39: Impact of drivers and challenges

  8.3 Market trends 

8.3.1  Apps and wearables for online tutoring

  8.3.2  Growing popularity of online microlearning

  8.3.3  Standardization of tests

9. Vendor Landscape 

9.1 Overview

  Exhibit 40: Vendor landscape

  9.2 Landscape disruption 

The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

  Exhibit 41: Landscape disruption

  Exhibit 42: Industry risks

10. Vendor Analysis 

10.1 Vendors covered 

  Exhibit 43: Vendors covered

  10.2 Market positioning of vendors 

  Exhibit 44: Market positioning of vendors

  10.3  Ambow Education Holding Ltd. 

  Exhibit 45:  Ambow Education Holding Ltd. – Overview

Exhibit 46:  Ambow Education Holding Ltd. – Business segments

  Exhibit 47:  Ambow Education Holding Ltd. – Key news

  Exhibit 48:  Ambow Education Holding Ltd. – Key offerings

  Exhibit 49:  Ambow Education Holding Ltd. – Segment focus

  10.4  China Distance Education Holdings Ltd.

Exhibit 50:  China Distance Education Holdings Ltd. – Overview

  Exhibit 51:  China Distance Education Holdings Ltd. – Business segments

  Exhibit 52:  China Distance Education Holdings Ltd. – Key offerings

  Exhibit 53:  China Distance Education Holdings Ltd. – Segment focus

 10.5  D2L Corp.

Exhibit 54:  D2L Corp. – Overview

  Exhibit 55:  D2L Corp. – Business segments

  Exhibit 56:  D2L Corp. – Key news

  Exhibit 57:  D2L Corp. – Key offerings

  Exhibit 58:  D2L Corp. – Segment focus

  10.6  iTutorGroup 

Exhibit 59:  iTutorGroup – Overview

  Exhibit 60:  iTutorGroup – Product and service

  Exhibit 61:  iTutorGroup – Key offerings

  10.7  K12 Inc.

Exhibit 62:  K12 Inc. – Overview

  Exhibit 63:  K12 Inc. – Business segments

  Exhibit 64:  K12 Inc. – Key offerings

  10.8  Pearson Plc 

Exhibit 65:  Pearson Plc – Overview

  Exhibit 66:  Pearson Plc – Business segments

  Exhibit 67:  Pearson Plc – Key news

  Exhibit 68:  Pearson Plc – Key offerings

  Exhibit 69:  Pearson Plc – Segment focus

  10.9  TAL Education Group 

Exhibit 70:  TAL Education Group – Overview

  Exhibit 71:  TAL Education Group – Business segments

  Exhibit 72:  TAL Education Group – Key offerings

  Exhibit 73:  TAL Education Group – Segment focus

  10.10 Think & Learn Pvt. Ltd. 

 Exhibit 74:  Think & Learn Pvt. Ltd. – Overview

  Exhibit 75:  Think & Learn Pvt. Ltd. – Business segments’

  Exhibit 76:  Think & Learn Pvt. Ltd. – Key news

  Exhibit 77:  Think & Learn Pvt. Ltd. – Key offerings

  10.11 Varsity Tutors LLC 

Exhibit 78:  Varsity Tutors LLC – Overview

  Exhibit 79:  Varsity Tutors LLC – Product and service

  Exhibit 80:  Varsity Tutors LLC – Key news

  Exhibit 81:  Varsity Tutors LLC – Key offerings

  10.12 Vedantu Innovations Pvt. Ltd. 

Exhibit 82:  Vedantu Innovations Pvt. Ltd. – Overview

  Exhibit 83:  Vedantu Innovations Pvt. Ltd. – Product and service

  Exhibit 84:  Vedantu Innovations Pvt. Ltd. – Key offerings

11. Appendix 

11.1 Scope of the report 

 11.1.1 Market definition

  11.1.2 Objectives

  11.1.3 Notes and caveats

  11.2 Currency conversion rates for US$ 

  Exhibit 85: Currency conversion rates for US$

  11.3 Research Methodology 

Exhibit 86: Research Methodology

  Exhibit 87: Validation techniques employed for market sizing

  Exhibit 88: Information sources

  12.4 List of abbreviations 

  Exhibit 89:  List of abbreviations

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.


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